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When: TBD
Title: Strategic Marketing - How to Build a Competitive Advantage
Event description:

Duration: 1 1/2 - 2 hours - Time of Event is Alaska Standard Time

Today, marketing is a line position focused on creating revenue by making and implementing strategic decisions that drive corporate performance.

Through this workshop you will learn:

  • How to turn marketing into a profit center
  • 5 action steps to position your strength against established competitive brands
  • How to set up a marketing scorecard to align the marketing department’s objectives with the corporate objectives
  • How to prototype markets and buyers to increase success
  • How to name and brand new product and service offerings to increase buyer’s acquisition
  • How to position yourself as thought leader to increase inbound leads for the sales team
  • 3 steps to calculate marketing return on investment so management believes you
  • 6 value positioning options for products and services
  • How to use price portionality to increase new product and service success

. . . and much more.



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