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When: TBD
Title: Storytelling as an Advanced Sales Tool
Event description:

Duration: 1 1/2 - 2 hours - Time of Event is Alaska Standard Time

To sell senior management teams, you need to use a business communication method that positions you as a business peer instead of a vendor.

Storytelling in the executive office is a polished premeditated successful sales tool when done correctly accelerates your sales cycle.


  • How to use storytelling as sales tool to communicate value;
  • 7 techniques to build your business story in a logical format so senior executives will listen;  
  • 9 words you should always use when building your business story;
  • Learn how to use cadence, pitch and business examples while telling your story to generate the next sales action step;
  • How to use storytelling to educate senior management on technical concepts;
  • 3 primary types of storytelling methods and which method to use for different types of business situations;
  • Discover why using traditional case studies pulls you into a commodity position with senior management;
  • An 8-step outline to build your business story easily;
  • Why using "your brand" in the storytelling process can spell trouble for your sale!

. . . and much more


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